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Search Engine Marketing
Search Engine Marketing is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
It often involves running pay-per-click (PPC) campaigns using platforms like Google Ads to target specific keywords, drive traffic, and generate leads or sales quickly.
Search Engine Organic
Search Engine Organic refers to the unpaid results that appear on search engines. Search Engine Optimization (SEO) is the process of improving a website’s content, structure, and technical aspects to rank higher in these organic results.
The goal is to attract relevant, long-term traffic without relying on paid ads.
Website Development
Website development is the process of building and maintaining websites. It involves everything from designing the user interface and writing code, to ensuring the site functions smoothly across devices.
Website development ensures that a business or individual has a professional, fast, and responsive online presence.
Social Media Management
Social Media Management involves creating, scheduling, analyzing, and engaging with content posted on platforms like Instagram, Facebook, LinkedIn, and TikTok.
The purpose is to build brand awareness, interact with followers, and drive engagement or conversions through a consistent and strategic online presence.
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